Design: A Leading Factor in Mercedes-Benz Popularity

Naturally, a vehicle that looks good sells, and we know this to be true at Carriage House of New London. In fact, one of the leading reasons why we get so many drivers from New London, Connecticut, at our Mercedes-Benz dealership is because our models boast a design that is simply irresistible. Who better to discuss this appeal than Chief Design Officer of the brand, Gorden Wagener.

As expressed by Wagener in the video above, the Mercedes-Benz design philosophy revolves around the concept of "Sensual Purity." Two ways in which new models uphold this viewpoint is by flaunting a look that is as attractive as it is cool. These characteristics the model-luxury line offered by the company and—according to researchers—are the number one reason behind the popularity of the brand.

We invite you to see for yourself all that Mercedes-Benz has to offer by visiting our dealership today. Once you behold the beauty of these models, no doubt, you too will feel the desire to own one.

Categories: Video, New Inventory


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